

Glamour Spain awarded her "Best International Model of 2010". She made a change from swimwear to high fashion with a spread in Spain's Harper's Bazaar and landed the cover of Elle Spain for their November 2010 issue.

She ranked first in the "50 Hottest Russian Women" list by Complex magazine. She was on the cover of Ocean Drive and GQ South Africa for the August issue. She also starred in Kanye West's " Power", directed by artist Marco Brambilla. Shayk modeled the Armani Exchange spring/summer 2010 campaign.

Other work includes the Victoria's Secret catalog, Lacoste, Cesare Paciotti and Morellato. Her other modeling campaigns included Beach Bunny Swimwear, and Guess for the spring/summer 2009 season. Petersburg, Naples, Grenada and Chile.Īfter being the face of Intimissimi for three years, Shayk was made the official ambassador for the brand in 2010. She appeared in these annual editions until 2015, doing photoshoots in such places as St. In 2007, Shayk replaced Ana Beatriz Barros as the face of Intimissimi, and in the same year debuted in the annual Sports Illustrated Swimsuit Issue. She was urged to participate in the "Miss Chelyabinsk 2004" beauty contest, which she won she described this contest as far below the standard of beauty contests one would expect in that of metropolitan European cities or in the United States. While there, she was noticed by a person from a local modeling agency who was struck by her beauty. Īfter high school, Shayk studied marketing but later instead chose to enter a beauty school with her older sister. Her father died of complications of pneumonia when she was 14, leaving her family with little money and forcing her mother to work two jobs to provide for the family. At age nine, she enrolled in a music school and studied there for seven years, both playing the piano and singing in the choir, since her mother wanted her to study music. She is also an aunt to Tatiana's three children including a niece named "Irina" after her. I get my light eyes from my mother." She has one sibling, a sister named Tatiana Petenkova. She has stated that she inherited her looks from her father and that people often mistake her for being South American, saying, "My father was dark skinned, because he was Tatar, sometimes Tatars can look Brazilian. Shayk was born in Yemanzhelinsk ( Chelyabinsk Oblast region), Soviet Union, to a Muslim father who is half-Russian half- Volga Tatar, Valery Shaykhlislamov, a coal miner, and a Russian Orthodox Christian mother who has converted to Islam, Olga, a kindergarten music teacher back in Russia.

